Tuesday, 17 July 2012


The Beckhams: Emporio Armani AW 09
Victoria Beckham: Marc Jacobs SS 08

 Kirsten Dunst: Miu Miu SS 08
Lindsay Lohan: Miu Miu SS 07
Chloe Sevigny: Miu Miu AW12

Keira Knightley: Chanel AW 09
Scarlett Johannson: Louis Vuitton AW 07
Julianne Moore: Bulgari AW10
Uma Thurman: Louis Vuitton AW 05

It's out with the models and in with the celebrities. Brands have been ditching the models for a few years now, in favour of their favourite celebrities representing their fashion houses. Would you be more swayed into buying something because a celebrity is modelling it, rather than a model?? I love how the Miu Miu campaigns are always slightly kooky, but my favourite will always be Posh Spice doing her thing for Marc Jacobs before she became a fashion designer. Can you imagine how that conversation went?

Marc Jacobs: "Hey Viccy, want to model for my latest campaign?"
Posh: "Yeh, totes, only if I can climb inside one of your shopping bags so people know I don't take myself too seriously."
Marc Jacobs: "Course Viccy, as long as you get a spray tan and wear something silly on your head"
Posh: "Deal" 

*I bring this post to you from my sun lounger. On my holidays until end of the week so no outfit posts until the HUGE backlog when I get back (I change outfits quite a few times a day on holiday!)... hope it is as glorious where you are. 

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