This is BRILLIANT. ShopBop, for those of you who aren't online shopping obsessives, is similar to Net A Porter in America. It is an online store selling the coolest of the cool in designers and well known brands.
So the people at Shopbop decided it was time for a re-brand and they have released this 'launch' video to announce their re-brand. The mini film features the coolest of the cool in fashion designers, stylists, bloggers and photographers. Brilliant.
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